Digital Marketing Lead & Performance Marketer
Driving Scalable Business Growth

Data-driven Digital Marketing professional with 7+ years of experience leading multi-channel growth across FinTech, Education, B2C Services, Pharma and B2B brands. Specialized in SEO, Performance Marketing, YouTube growth and full-funnel optimization, managing budgets up to ₹10L per month with consistent, ROI-focused execution.

₹10L+ Monthly Ad Budgets Managed
4× ROAS Consistent Performance Marketing
200%–350% Traffic & Lead Growth Delivered
25K+ YouTube Subscribers in 60 Days
View Case Studies Connect on LinkedIn
Pramod Kumar – Digital Marketing Lead & Performance Marketer
7+ yrs
Digital Marketing Experience
End-to-end ownership across FinTech, B2B, Education & B2C service brands
₹10L+
Monthly Ad Budgets
Google Ads, Meta Ads & multi-brand performance marketing at scale
4× ROAS
B2C Performance
Consistent ROI-driven campaigns for luxury spa & service businesses
200–350%
SEO & Inbound Growth
Traffic and qualified lead growth via SEO-first acquisition strategies
B2B
High-Intent Lead Funnels
Franchise, FinTech & B2B funnels focused on lead quality & conversions
25K+
YouTube Subscribers
Achieved in 60 days using organic + paid education-led strategy
100+
Daily Enquiries / Location
Driven via local SEO, GBP optimization & conversion funnels
Team Lead
Leadership & Ownership
Led a 4-member team handling strategy, execution & reporting

About Me

I am a Digital Marketing Lead with over seven years of hands-on experience working across FinTech, B2B, education and local service businesses. I work closely with founders and teams to solve real growth problems like inconsistent leads, high acquisition costs and low organic visibility.

I enjoy owning problems end to end, from planning and execution to optimisation and reporting, and building systems that scale as the business grows.

Business First

Focus on lead quality, cost efficiency and long-term scalability.

Hands-On Ownership

Involved across strategy, execution, optimisation and reporting.

Data Led Decisions

ROAS, CAC, CPL and conversion metrics guide optimisation.

Scalable Systems

Built repeatable growth frameworks across brands and locations.

B2B & B2C Experience

Worked across FinTech, B2B services, education and local businesses.

Team Leadership

Led teams and ensured consistent performance delivery.

What I Do

I work across strategy, execution and optimisation to build growth systems that deliver predictable leads and measurable business outcomes.

Performance Marketing

Google and Meta ads focused on ROAS, CAC control and scale.

SEO & Organic Growth

Service-led SEO that drives high-intent inbound leads.

B2B Lead Generation

Franchise, FinTech and B2B funnels focused on lead quality.

Local & B2C Funnels

GBP, local SEO and call or WhatsApp driven conversions.

YouTube Growth

Organic and paid strategies to build authority and trust.

Analytics & Optimisation

Tracking, reporting and continuous performance improvement.

Case Studies

Real examples of how I helped businesses move from growth challenges to predictable, measurable outcomes using structured digital strategies.

FinTech & Wealth Management

Built organic visibility and authority for a financial services brand while reducing customer acquisition costs.

View Case Study

Luxury Spa & Wellness (B2C)

Scaled paid ads and local funnels across multiple locations with predictable daily enquiries.

View Case Study

Education & Franchise Marketing

Built a consistent franchise lead acquisition system across cities.

View Case Study

B2B, Pharma & Tech

Strengthened inbound pipelines through intent-driven SEO strategies.

View Case Study

Why Hire Me

I don’t just run campaigns. I take ownership of growth problems and work backwards from business outcomes.

Problems I Solve

  • High customer acquisition costs
  • Inconsistent or low-quality leads
  • Over-dependence on paid ads
  • Poor organic visibility for core services
  • Unclear performance and ROI tracking

How I Work

  • Start with business goals, not channels
  • Build SEO, paid and content as one system
  • Track real metrics like CAC, ROAS and CPL
  • Test, optimise and scale what works
  • Stay accountable for outcomes

What You Get

  • Predictable and scalable lead flow
  • Lower acquisition costs over time
  • Clear visibility into performance
  • Stronger inbound and brand trust
  • A marketing partner, not just execution

Let’s Work Together

I am actively exploring opportunities where I can take ownership of growth, performance marketing and digital strategy to deliver measurable business results.

Download Resume Call / WhatsApp Email Me